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The Horton Hotel is a luxury boutique hotel located in the heart of downtown Boone, North Carolina. With a limited number of uniquely designed rooms and a seasonal rooftop bar, the property needed a marketing partner focused on driving direct bookings while preserving the hotel’s refined brand and historic character.
The Horton Hotel faced increasing competition from OTAs and regional lodging options. Their goal was to reduce reliance on third-party platforms, increase direct bookings, and confidently scale paid advertising with a clear understanding of return on ad spend.
We developed a performance-driven strategy centered on Google Ads, supported by conversion-optimized landing pages and ongoing campaign refinement. Our approach focused on capturing high-intent travel searches, emphasizing unique differentiators, and aligning ad creative with seasonal demand.
