Couch Oil Company
Project Name
Couch Oil Company
Headquarters
Durham, NC
Industry
Local Business
Timeline
5+ Years

The Challenge

When we first began working together, Couch Oil Company needed consistent content and social media support to modernize their digital presence. Over time, the business faced broader marketing challenges — including an outdated website, limited visibility in search, and the need to support new business initiatives beyond the core fuel operation.

As the company expanded, they needed a trusted partner capable of scaling alongside them while maintaining brand consistency, performance, and operational clarity.

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Our Approach

Our engagement evolved into a full-stack marketing partnership. We led social media and content creation, designed and launched a new website, and implemented SEO, paid advertising, and lead generation strategies to support ongoing growth.

Beyond the core brand, we partnered with the Couch team to launch Couch & Co. Fireplace and Patio, a retail business focused on fireplaces, patio, and outdoor living. We also supported the creation and launch of Couch Oil Cares, the company’s 501(c)(3) nonprofit dedicated to funding educational initiatives across the Greater Triangle.

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Solutions

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The Results

  • Long-term marketing partnership spanning five years
  • Modernized digital presence across web, search, and social
  • Successful launch of a sister retail brand
  • Strategic support for a community-focused nonprofit
  • A scalable marketing system supporting multiple brands under one organization